graphic design

JIST Publishing

JIST Publishing is America’s Career Publisher, offering a wide range of job search products and services, including books, e-books, career assessments, software, videos, and career counselor training. The company primarily markets through direct mail and sales calls. I worked with the marketing department on catalogs, brochures, and flyers that were tailored to each market segment. To encourage product purchases, I included hyperlinks in the catalog PDFs, allowing customers to click on a product photo and go directly to the website's product page to learn more and make an immediate purchase. Additionally, the page samples featured in the catalog were in high resolution, enabling readers to zoom in on career assessments and page samples to read the text more clearly. In addition to print materials, I designed web ads and email headers. Within this role, I was responsible for art directing photoshoots. Projects Catalogs | Brochures | Flyers | Postcards | Ads | Website Ads | e-mail Headers | Tradeshow Signage | Folders | Logo Refresh

JIST Publishing catalog

Catalog cover with an unexpected view that also featured multiple products.

JIST Life Character Education Catalog

Character Education Catalog showing a diverse group of students.

Find a Job Through Social Networking book cover

Book cover that vibrantly shows the concept of networking.

JIST Publishing Trade Catalog Covers

A series of spring and fall trade catalogs that share a similar layout.

JIST Publishing email headers

A few headers that were designed to match the brochures that were mailed to customers.

JIST Publishing email headers

A few headers that were designed to match the brochures that were mailed to customers.

JIST Publishing brand identity folder

Custom made folders that featured the special 25th anniversary logo.

JIST Publishing brushed metal on frosted glass signage

Custom made signage — Fosted vinyl, chrome vinyl and brushed stainless lettering with offset mounts.

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