Cardinal Publishers Group (CPG) is a national book distributor of quality books published by independent book publishers—ranging from large to small. I redesigned the bi-annual catalog and was able to provide consistent branding. By utilizing abbreviations, I was able to simplify the content, this decreased the page count of the catalogs — reducing the printing costs. In addition to catalogs, I have designed multiple ads (print and web), brochures, and banners. Projects Catalogs | Print Ads | Web Ads | Brochures | Tradeshow Banners | Bookmarks
The redesigned catalogs feature a large vibrant seasonal image.
Shaded and colored boxes emphasize important information.
A grid provides a clean layout. Series are arranged together at the top of the page to encourage sales of a complete series.
An ad in Library Journal featuring two of Cardinal Publishing's popular series.